Our acronym stands for: Global Advances in Marketing and Branding Innovation. A pretty ambitious title! Huddersfield is a fast expanding university (winner of the 2014 THE University of the year award), and intent on becoming a leader in research. Based in the business school, our research group is keen to harness the experience and knowledge of members, in order to produce high quality outputs that will contribute to classroom teaching, student experience, external consultancy, and original research publications, within the broad discipline of marketing.
Our members are at all stages of conducting and communicating research, thus GAMBI has a wealth of experiences to call upon. This blog is a tool for sharing those experiences within and without our group. The aim is to have regular updates from members and colleagues. We welcome and encourage any comments, ideas, and contributions. Research is our job, our passion, and something which we believe should be shared.
And for a more detailed summary from our website http://www.hud.ac.uk/research/researchcentres/gambi/
Our dynamic team of research-oriented individuals has expertise in a number of key areas for marketing, branding and innovation. With a strong focus on applied research that impacts on both academic and practitioner areas, our guiding vision is to conduct research that promotes excellence in marketing thought, innovation and application. With this in mind, an important aim is to work with organisations and individuals to foster knowledge and leverage innovations. Reflecting the globally interconnected nature of business, the wider interdisciplinary work of the group also draws heavily on research areas such as economics, economic geography, and international political economy, history and policy studies, law, and sociology.
In addition to links with regional educational, public and private institutions, members of the research group have strong international connections, including research collaborations and visiting professorships. Areas of geographical interest within the group are focused on Europe, the GCC, Latin America and Asia, particularly China.
Examples of key themes for research include
- Advertising, social media and e-marketing
- Brand management and marketing of global brands
- Consumer ethnocentrism
- Corporate social responsibility of UK and overseas organisations
- Ethical, social, non-profit and political marketing
- International business and policy, governance, supranational institutions and multinational firms
- International competitiveness and marketing at the firm, regional, national, and global levels
- International investment – inward and outward foreign direct investments
- Product/service innovation
- Small and medium enterprises (SMEs) and Business to business marketing offline and online (B2B).
- Regional development in an international context
- Relationship marketing
- Social context of marketing, psychology and neuroscience
